Be Wise in Social Media

To be or not to be in social media: How brand loyalty is affected by social media?

There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based o...

Should Doctors Be More Careful with Social Media?

ing blur in the boundaries that constitute the physician-patient relationship. Patients are an inherently vulnerable and dependant group and respect must be given to this situation. It is clearly ethically inexcusable to violate this relationship for personal gain over the well-being of the patient; either in the real, or virtual worlds. However, at what point does interaction between a patient...

Sharenting... should children's lives be disclosed on social media?

The use of social network media has exploded globally, and many people share facts of their daily lives in these media by posting comments, photos, and videos. Up until 10 years ago, there was no Facebook, Twitter or Instagram, among the many social media apps that keep being developed; however, today people of all ages use them massively. Such integration into personal life often results in pa...

Social Media Mining: Major Concerns in Social Media Mining

Social Media has gained remarkable attention. This is due to the affordability of accessing social network sites such as Twitter, Google+, Facebook and other social network sites. Organizations and people relying on the Social Media for information and opinion of other users on diverse subject matters Online Social Network (OSN) mining has been a active area of research in the current years. Th...

Social media in government